The jury’s perception is your client’s reality. Cases are won or lost based on how jurors perceive your facts, your witnesses, and your trial presentation.
Will jurors buy the story you want to sell?
Our Focus Group Jury Research service helps reveal what jurors think about your case as you and your trial team present live summary arguments to a panel of surrogate jurors.
Conducted in a courtroom-like setting, our Focus Group methodology provides you an opportunity to learn how jurors might react to your initial trial strategy, themes, key facts and arguments. We help weed out extraneous facts and pinpoint what matters most to jurors.
Focus Group Jury Research also identifies juror attitudes, biases and life experiences that will guide your jury selection strategies and decisions.
Focus Group Jury Research typically includes: