Misperceptions in the courtroom can be disastrous, but misperceptions in pretrial research are opportunities for success.
Our most complex form of exploratory jury research, a Mock Trial closely resembles the format of an actual trial with one key difference: we observe the deliberation process. Our goal is to learn which facts jurors rely on when making decisions and why those facts are so influential. Mock jury feedback can help clients obtain ideal settlements, or, in the event settlement talks fail, aid counsel in refining trial strategy to maximize jury appeal and communicate a persuasive story.
Conducting a Mock Trial affords you an opportunity to test the impact of your case presentation in a risk-free setting. Candid juror feedback helps fine-tune your case to give it maximum impact in the real courtroom.
Mock Trial Jury Research typically includes: