Posted By CourtroomLogic Consulting on Sunday, January 08, 2017 | Comments (0)
Imagine you’re sitting in a jury box, and the trial attorney sounds just like Morgan Freeman. Or James Earl Jones. Or Matthew McConaughey. Or even Kathleen Turner or Judi Dench.
Then imagine that we can clone that attorney and make a “twin” who is 100% identical in look, style, demeanor, presentation, diction– everything but for the pitch of voice. One is a baritone and the other, a tenor.
Who do you think the audience would deem more trustworthy? More competent? As the better leader?
Research suggests that the baritone (or bass) speaker would have an edge over the tenor. And