The Benefits (and Occasional Perils) of Using Statistics in Trial
A few weeks ago, one of my #TrialTwitter friends asked whether anyone had experience with using statistics in opening statement. It prompted... Read More
Do You Need a Mock Trial or a Focus Group?
When discussing pretrial jury research, people often use “Focus Group” and “Mock Trial” interchangeably. Although the two are similar, there are a... Read More
Does the Pitch of Your Voice Impact Audience Perception?
Imagine you’re sitting in a jury box, and the trial attorney sounds just like Morgan Freeman. Or James Earl Jones. Or Matthew McConaughey.... Read More
More Than Words
As I sat at my desk the other day mulling over themes and message points for a client’s Closing Argument, the procrastinator... Read More
Maximizing the Impact of A Video Deposition
Video depositions are a powerful, persuasive tool available to every litigant. There are countless benefits, and most will agree that presenting testimony by video is a... Read More
Finding Jurors with Limited English Proficiency During Jury Selection
A new appellate opinion in Texas raises an important issue for jury selection: observe your panel carefully to identify jurors who may not have... Read More
Storytelling in Trial: Why It Matters
Storytelling. It’s a word jury consultants use all of the time. We’re always encouraging our clients to tell stories to the jury... Read More
Jury Selection and Reality TV: The Need for Acceptance
My old boss use to say, “The #1 fear is rejection, and the #1 need is acceptance.” Makes perfect sense, and I... Read More
If I Want It To Be True, It Must Be True: Jury Perceptions
Imagine this: A panel of jurors who have zero bias. A panel of jurors who weigh the evidence based strictly on the... Read More
Education or Experience: Which Matters Most in An Expert Witness?
Have you ever hired an expert witness simply because he had more credentials than the other? Have you ever had a witness... Read More