The Rhyming Theme of OJ’s Dream Team
“If it doesn’t fit, you must acquit.” The most legendary trial theme of my lifetime. Probably yours, too (assuming you’re older than... Read More
Anchoring Your Argument: How to Use The ‘Anchoring Effect’ to Persuade
I recently worked on a federal jury trial where our main objective was damage control: keeping the verdict as low as possible.... Read More
The Benefits (and Occasional Perils) of Using Statistics in Trial
A few weeks ago, one of my #TrialTwitter friends asked whether anyone had experience with using statistics in opening statement. It prompted... Read More
Does the Pitch of Your Voice Impact Audience Perception?
Imagine you’re sitting in a jury box, and the trial attorney sounds just like Morgan Freeman. Or James Earl Jones. Or Matthew McConaughey.... Read More
Do Companies Have Personalities Too?
It’s well known that people have personalities. I’ll bet you can easily list a few people you’d rather not spend time with... Read More
Jurors Trust Witness Memories More Than They Should
Chances are we’ve all felt very strong about a memory at some time or another, but how accurate was that memory? We... Read More
Storytelling in Trial: Why It Matters
Storytelling. It’s a word jury consultants use all of the time. We’re always encouraging our clients to tell stories to the jury... Read More
If I Want It To Be True, It Must Be True: Jury Perceptions
Imagine this: A panel of jurors who have zero bias. A panel of jurors who weigh the evidence based strictly on the... Read More
What’s In A Name?
Have you ever wondered what impact – if any – your name has had on your life or how others perceive you?... Read More
Power, Punishment and Perception
If you’ve ever had the opportunity to watch mock jury deliberations, it’s quite possible that one mock juror stood out from the rest.... Read More