What Jurors Really Think, Part 2: Delivery
In the world of law, where every word matters, attorneys are often so focused on crafting the perfect question, or squeezing the... Read More
What Jurors Really Think, Part 1: Organization
U.S. District Judge Amy J. St. Eve and Gretchen Scavo, her former law clerk who now oversees attorney training at Winston &... Read More
Two Reasons ‘Fake News’ Spreads Like Wildfire
Fake news. It’s the buzzword of 2018 and sadly, some say, it is quickly becoming a huge threat to journalism and democracy.... Read More
5 Tips for Becoming a More Persuasive Speaker
In a perfect world, each of us would have been born with an innate set of TED-worthy communication skills that could help... Read More
Courtroom Conduct Matters. Yes, Counsel: That Includes You.
I never attend trial without issuing some specific behavioral guidelines to my team. And this includes counsel. The rules for courtroom conduct... Read More
The Rhyming Theme of OJ’s Dream Team
“If it doesn’t fit, you must acquit.” The most legendary trial theme of my lifetime. Probably yours, too (assuming you’re older than... Read More
The Top Ten ‘Persuasion Matters’ Posts of 2017
As we gear up for an amazing 2018, we thought it’d be fun (and let’s be honest, easier on our sluggish, post-holiday... Read More
Finding Scrooge: Trial-Tested Tips for Seating a Defense-Friendly Jury
The holidays are a wonderful time of generosity, when we open our hearts and wallets to those we love, and sometimes, complete... Read More
How a Cold-Hearted Bully Illustrates the Importance of Theme Development
Remember when the name “Lance Armstrong” was synonymous with cycling, Tour de France, and über-athleticism? And remember how all that love came... Read More
Anchoring Your Argument: How to Use The ‘Anchoring Effect’ to Persuade
I recently worked on a federal jury trial where our main objective was damage control: keeping the verdict as low as possible.... Read More