The Benefits (and Occasional Perils) of Using Statistics in Trial
A few weeks ago, one of my #TrialTwitter friends asked whether anyone had experience with using statistics in opening statement. It prompted... Read More
Does the Pitch of Your Voice Impact Audience Perception?
Imagine you’re sitting in a jury box, and the trial attorney sounds just like Morgan Freeman. Or James Earl Jones. Or Matthew McConaughey.... Read More
More Than Words
As I sat at my desk the other day mulling over themes and message points for a client’s Closing Argument, the procrastinator... Read More
Maximizing the Impact of A Video Deposition
Video depositions are a powerful, persuasive tool available to every litigant. There are countless benefits, and most will agree that presenting testimony by video is a... Read More
Storytelling in Trial: Why It Matters
Storytelling. It’s a word jury consultants use all of the time. We’re always encouraging our clients to tell stories to the jury... Read More
If I Want It To Be True, It Must Be True: Jury Perceptions
Imagine this: A panel of jurors who have zero bias. A panel of jurors who weigh the evidence based strictly on the... Read More
Education or Experience: Which Matters Most in An Expert Witness?
Have you ever hired an expert witness simply because he had more credentials than the other? Have you ever had a witness... Read More
Finding Themes and Taglines on A Dime Store Budget
All too often, “trial themes” and “taglines” do not enter into one’s stream of consciousness until settlement fails and the jury trial... Read More
Seek First To Understand, Then To Be Understood
There are many schools of thought on how best to conduct voir dire. We obviously want to get those heartburn-inducing jurors off the panel,... Read More
Debates, Depos and the Power of Video
The media continues to obsess over “who won” the veep debate last week. A huge part of the discussion has involved commentary... Read More