Breakfast of (Courtroom) Champions
I don’t actually eat Wheaties anymore, but their iconic cereal boxes – featuring exceptional athletes from every era and every sport –... Read More
Two Reasons ‘Fake News’ Spreads Like Wildfire
Fake news. It’s the buzzword of 2018 and sadly, some say, it is quickly becoming a huge threat to journalism and democracy.... Read More
The Rhyming Theme of OJ’s Dream Team
“If it doesn’t fit, you must acquit.” The most legendary trial theme of my lifetime. Probably yours, too (assuming you’re older than... Read More
How to Meet Your Witness’s Need for Approval
In my younger years as a newbie jury consultant, I worked with Dr. Phil McGraw – if you didn’t have an opportunity... Read More
Anchoring Your Argument: How to Use The ‘Anchoring Effect’ to Persuade
I recently worked on a federal jury trial where our main objective was damage control: keeping the verdict as low as possible.... Read More
Learning About Your Jury from Facebook Likes
If you’re a trial lawyer preparing for jury selection, it’s likely that the majority of your potential jurors will have a Facebook... Read More
Does the Pitch of Your Voice Impact Audience Perception?
Imagine you’re sitting in a jury box, and the trial attorney sounds just like Morgan Freeman. Or James Earl Jones. Or Matthew McConaughey.... Read More
Do Companies Have Personalities Too?
It’s well known that people have personalities. I’ll bet you can easily list a few people you’d rather not spend time with... Read More
Jurors Trust Witness Memories More Than They Should
Chances are we’ve all felt very strong about a memory at some time or another, but how accurate was that memory? We... Read More
What’s In A Name?
Have you ever wondered what impact – if any – your name has had on your life or how others perceive you?... Read More