What Jurors Really Think, Part 3: Presenting Evidence
As we continue digesting the information contained in the Cornell University School of Law Review article authored by Judge Amy St. Eve and... Read More
Breakfast of (Courtroom) Champions
I don’t actually eat Wheaties anymore, but their iconic cereal boxes – featuring exceptional athletes from every era and every sport –... Read More
The Rhyming Theme of OJ’s Dream Team
“If it doesn’t fit, you must acquit.” The most legendary trial theme of my lifetime. Probably yours, too (assuming you’re older than... Read More
How to Meet Your Witness’s Need for Approval
In my younger years as a newbie jury consultant, I worked with Dr. Phil McGraw – if you didn’t have an opportunity... Read More
The Top Ten ‘Persuasion Matters’ Posts of 2017
As we gear up for an amazing 2018, we thought it’d be fun (and let’s be honest, easier on our sluggish, post-holiday... Read More
Finding Scrooge: Trial-Tested Tips for Seating a Defense-Friendly Jury
The holidays are a wonderful time of generosity, when we open our hearts and wallets to those we love, and sometimes, complete... Read More
How a Cold-Hearted Bully Illustrates the Importance of Theme Development
Remember when the name “Lance Armstrong” was synonymous with cycling, Tour de France, and über-athleticism? And remember how all that love came... Read More
Anchoring Your Argument: How to Use The ‘Anchoring Effect’ to Persuade
I recently worked on a federal jury trial where our main objective was damage control: keeping the verdict as low as possible.... Read More
Vacated J&J Verdict Offers Insight into Jury Deliberations
A recent ruling in California tossing a $417 million verdict against Johnson & Johnson provides trial lawyers with a priceless peek into... Read More
4 More Myths About Juries
My recent post, Is There a Perception Problem with the American Jury System?, busted the most common myth about jury duty: that everybody... Read More