Words Matter: Expert Advice on Effective Language (Part 3 of 3)
In two recent blog posts (here and here), I resurrected one of my favorite books on communication: Dr. Frank Luntz’s “Words that... Read More
Words Matter: Expert Advice on Effective Language (Part 2 of 3)
In my last blog post, I dusted off an old favorite, my dog-eared copy of Dr. Frank Luntz’s “Words that Work: It’s... Read More
Words Matter: Expert Advice on Effective Language (Part 1 of 3)
Every now and then, I pull out an old favorite off my bookshelf for communications inspiration, and a reminder to keep it... Read More
The Rhyming Theme of OJ’s Dream Team
“If it doesn’t fit, you must acquit.” The most legendary trial theme of my lifetime. Probably yours, too (assuming you’re older than... Read More
How a Cold-Hearted Bully Illustrates the Importance of Theme Development
Remember when the name “Lance Armstrong” was synonymous with cycling, Tour de France, and über-athleticism? And remember how all that love came... Read More