5 Tips for Becoming a More Persuasive Speaker
In a perfect world, each of us would have been born with an innate set of TED-worthy communication skills that could help... Read More
Courtroom Conduct Matters. Yes, Counsel: That Includes You.
I never attend trial without issuing some specific behavioral guidelines to my team. And this includes counsel. The rules for courtroom conduct... Read More
How to Meet Your Witness’s Need for Approval
In my younger years as a newbie jury consultant, I worked with Dr. Phil McGraw – if you didn’t have an opportunity... Read More
The Top Ten ‘Persuasion Matters’ Posts of 2017
As we gear up for an amazing 2018, we thought it’d be fun (and let’s be honest, easier on our sluggish, post-holiday... Read More
Finding Scrooge: Trial-Tested Tips for Seating a Defense-Friendly Jury
The holidays are a wonderful time of generosity, when we open our hearts and wallets to those we love, and sometimes, complete... Read More
Anchoring Your Argument: How to Use The ‘Anchoring Effect’ to Persuade
I recently worked on a federal jury trial where our main objective was damage control: keeping the verdict as low as possible.... Read More
More Than Words
As I sat at my desk the other day mulling over themes and message points for a client’s Closing Argument, the procrastinator... Read More
Jury Selection and Reality TV: The Need for Acceptance
My old boss use to say, “The #1 fear is rejection, and the #1 need is acceptance.” Makes perfect sense, and I... Read More
Finding Themes and Taglines on A Dime Store Budget
All too often, “trial themes” and “taglines” do not enter into one’s stream of consciousness until settlement fails and the jury trial... Read More
Seek First To Understand, Then To Be Understood
There are many schools of thought on how best to conduct voir dire. We obviously want to get those heartburn-inducing jurors off the panel,... Read More