Finding Scrooge: Trial-Tested Tips for Seating a Defense-Friendly Jury
The holidays are a wonderful time of generosity, when we open our hearts and wallets to those we love, and sometimes, complete... Read More
How a Cold-Hearted Bully Illustrates the Importance of Theme Development
Remember when the name “Lance Armstrong” was synonymous with cycling, Tour de France, and über-athleticism? And remember how all that love came... Read More
Anchoring Your Argument: How to Use The ‘Anchoring Effect’ to Persuade
I recently worked on a federal jury trial where our main objective was damage control: keeping the verdict as low as possible.... Read More
The Benefits (and Occasional Perils) of Using Statistics in Trial
A few weeks ago, one of my #TrialTwitter friends asked whether anyone had experience with using statistics in opening statement. It prompted... Read More
Storytelling in Trial: Why It Matters
Storytelling. It’s a word jury consultants use all of the time. We’re always encouraging our clients to tell stories to the jury... Read More
Finding Themes and Taglines on A Dime Store Budget
All too often, “trial themes” and “taglines” do not enter into one’s stream of consciousness until settlement fails and the jury trial... Read More
Seek First To Understand, Then To Be Understood
There are many schools of thought on how best to conduct voir dire. We obviously want to get those heartburn-inducing jurors off the panel,... Read More
Do You See What I See? Gender Differences in Graphic Perception
When it comes to trial graphics and demonstratives, do male jurors see the same thing as female jurors? Interesting question. Business Insider featured... Read More